BOOKS

A Wonderful Marketing Handbook

The Art Marketing Book By Calvin Goodman is one of those books I wish I had read while studying art. It is full of wonderful insights by a master management consultant.The book discusses the mentality of the art collector, offers suggestions on how to promote art, as an artist and art dealer. It also offers ideas on how to create a marketing plan, ideas for pricing art and much more.

Photo of MR. Goodman, courtesy of PSA

I met Mr. Goodman many years ago while attending the a conference at the Portrait Society of America in Washington DC. Mr. Goodman has devoted his life to advising artists and their dealers and publishers how to market their art and art operations.His book is a must read and I highly recommend it!

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