Artistic Campaign Sets Lennox Apart from the Competition
Show an artist a creative campaign and you are guaranteed an immediate peak of interest. After watching a video introduction to Lennox Heating and Cooling Systems, I had to find out more about how the #lennoxartproject developed and wanted to know what it was all about.
Lennox manufactures HVAC units and as a homeowner and person who works from home, I can tell you that living in southern California, where temperatures hover often around 90F, you quickly notice how uncomfortable a home can be when the temperature inside becomes intolerable.
The Lennox Art Project
The Lennox Art Project is a new campaign that introduces Lennox HVAC units to the consumer, by pointing out in very imaginative ways, why their systems are so unique. Lennox hired well-known artists and presented them with a challenge - to create murals that are visually exciting and that represent key features of their product in an engaging and very imaginative way.
The Lennox Art Project is a new campaign that introduces Lennox HVAC units to the consumer, by pointing out in very imaginative ways, why their systems are so unique. Lennox hired well-known artists and presented them with a challenge - to create murals that are visually exciting and that represent key features of their product in an engaging and very imaginative way.
Lennox - What Perfect Feels Like - Vault Commercial
Lennox makes the most energy-efficient system you can find. Which means the appliance you use the most will also save you the most. To illustrate this idea, Lennox used a team of artists and muralists to transform a home into a money-saving vault.
The vault mural used for the #LennoxArtProject was created by muralist John Pugh. This American born artist is known for his huge trompe l'oil wall murals. His murals seem to be three-dimensional and are incredibly realistic looking. The vault idea was used to show how Lennox HVAC becomes energy efficient by keeping the temperature regulated in such a way that it turns a home into an energy saving vault.
We make the most energy-efficient system you can find. To illustrate this idea, we used a team of artists and muralists to transform a home into a money-saving vault.
What Perfect Feels Like - Dragon Commercial
Even though Lennox HVAC units are very powerful, they are also very quiet systems. I especially like the idea of artist ZEK from A'Shop of not disturbing the dragon and I will tell you why in June when I will share another post about Lennox HVAC units.
As an artist, I really appreciate how the product concept is developed and turned into reality. How would you translate that most A/C units are very noisy? By pointing out what happens and offering a quieter solution, through the use of a dragon of course! Genius!
Lennox makes the quietest system you can find. To illustrate this idea, Lennox used a team of artists and muralists to create a dragon.
So far Lennox has shown us that their HVAC units are energy efficient and quiet and in my opinion rather good looking. What I also find incredibly cool, is that Lennox has joined the Smart Appliance revolution. Products like the Ultimate Comfort System and the Dave Lennox Signature Collection, Lennox has also developed a smart product.
I love the idea that you can control the Lennox units at any given time, from anywhere by syncing it with your phone. This video shows how. I will be more on how you can save energy using Lennox HAVC next month. Make sure to subscribe to learn more.
Lennox offers a Spring Promotion for both U.S. & Canada! Now, through June 12. you can save up to $1,700 on qualifying systems. (U.S. PROMO,) and for (CANADA PROMO) you can save up to $1,800 on qualifying systems through June 12,2015.
Disclosure: This is a sponsored post written by me for the Lennox and Sverve Campaign. I did not receive a product and my opinions are based on my own research.
