Artistic Campaign Sets Lennox Apart from the Competition
Show an artist a creative campaign and you are guaranteed an immediate peak of interest. After watching a video introduction to Lennox Heating and Cooling Systems, I had to find out more about how the #lennoxartproject developed and wanted to know what it was all about.
Lennox manufactures HVAC units and as a homeowner and person who works from home, I can tell you that living in southern California, were temperatures hover often around 90F, you quickly notice how uncomfortable a home can be when the temperature inside becomes intolerable.
The Lennox Art Project
The Lennox Art Project is a new campaign that introduces Lennox HVAC units to the consumer, by pointing out in very imaginative ways, why their systems are so unique. Lennox hired well known artists and presented them with a challenge - to create murals that are visually exciting and that represent key features of their product in an engaging and very imaginative way.
The Lennox Art Project is a new campaign that introduces Lennox HVAC units to the consumer, by pointing out in very imaginative ways, why their systems are so unique. Lennox hired well known artists and presented them with a challenge - to create murals that are visually exciting and that represent key features of their product in an engaging and very imaginative way.
Lennox - What Perfect Feels Like - Vault Commercial
Lennox makes the most energy-efficient system you can find. Which means the appliance you use the most will also save you the most. To illustrate this idea, Lennox used a team of artists and muralists to transform a home into a money-saving vault.
The vault mural used for the #LennoxArtProject was created by muralist John Pugh. This American born artist is known for his huge trompe l'oil wall murals. His murals seem to be three-dimensional and are incredibly realistic looking. The vault idea was used to show how Lennox HVAC becomes energy efficient by keeping the temperature regulated in such a way that it turns a home into an energy saving vault.
We make the most energy-efficient system you can find. To illustrate this idea, we used a team of artists and muralists to transform a home into a money-saving vault.
What Perfect Feels Like - Dragon Commercial
Even though Lennox HVAC units are very powerful, they are also very quiet systems. I especially like the idea of artist ZEK from A'Shop of not disturbing the dragon and I will tell you why in June, when I will share another post about Lennox HVAC units.
As an artist I really appreciate how the product concept is developed and turned into reality. How would you translate that most A/C units are very noisy? By pointing out what happens and offering a quieter solution, through the use of a dragon of course! Genius!
Lennox makes the quietest system you can find. To illustrate this idea, Lennox used a team of artists and muralists to create a dragon.
So far Lennox has shown us that their HVAC units are energy efficient and quiet and in my opinion rather good looking. What I also find incredibly cool, is that Lennox has joined the Smart Appliance revolution. Products like the Ultimate Comfort System and the Dave Lennox Signature Collection, Lennox has also developed a smart product.
I love the idea that you can control the Lennox units at any given time, from anywhere by syncing it with your phone. This video shows how. I will be more on how you can save energy using Lennox HAVC next month. Make sure to subscribe to learn more.
Lennox offers a Spring Promotion for both U.S. & Canada! Now, through June 12. you can save up to $1,700 on qualifying systems. (U.S. PROMO,) and for (CANADA PROMO) you can save up to $1,800 on qualifying systems through June 12,2015.
Disclosure: This is a sponsored post written by me for the Lennox and Sverve Campaign. I did not receive a product and my opinions are based on my own research.
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